by Rob Trube on February 21, 2012
Content is key no matter what marketing materials you are working on. Stuffing websites and posts with key words use to increase your search rankings, but in today’s world that is not going to cut it. Search engines are not only looking for the quantity, but the quality of content. They are seeing if all your links match appropriately and are relevant to the content you are writing. If you haven’t taken a look at your content in a while, I suggest you do so. Below are some tactics on how you can provide the right content to get ranked higher on searches. read more…
by Tim English on February 13, 2012
This is the time of year where everyone likes to talk about what they are going to change and how it’s all going to workout. And most of these goals never get met because people only get as far as talking about them. If you are serious about your business goals for 2012, then you need to write them down, create strategies on how you will reach them, and how you will measure your success. Below are some other tactics to help you stay on track and achieve your business goals for 2012. read more…
by Steve Bramble on February 6, 2012
Buyers are starting to do research online before making purchasing decisions. Therefore it is important for companies to understand that the content that they put out on the web must create value in order to get noticed and win over the prospect. In many cases, companies already have great content, but they are not using it to their advantage. Below are some tactics to get the most out of your marketing content online.
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by Bill English on February 1, 2012
Are you starting to use videos to help market your business, but not sure exactly what to do? Many times companies have great videos, but because they don’t know what to do with the videos they never get the full benefit from having them. Below are 5 very helpful tips to improve your video marketing and ideas on the best ways to get your videos the most exposure. read more…
by Rob Trube on January 17, 2012
Are you unsure how to make your social media efforts pay off? This is a concern that I see a lot of people writing about. They are great at getting people to engage and then don’t know what to do with the prospects from there. The whole point of social media is to build relationships and turn them into long lasting customers. It’s a great way for people to see the human side of your company. If you feel like you have written all that you can and need some more tactics to increase engagement read the tips below for some new ideas: read more…
by Steve Bramble on January 13, 2012
Have you sent out an email lately, but didn’t get the response rate you were hoping to receive? There can be many reasons why the email didn’t produce results you wanted, such as it got caught in spam, it didn’t have any value for the people receiving it or the wrong target audience received it. There are plenty of other things that could have gone wrong; it all just depends on the specific case. When preparing an email there are many aspects that must be taken into consideration. Below are 3 tips to creating emails that will definitely help deliver the results that you want. read more…
by Tim English on January 5, 2012
What is the first thing that comes to mind when you see the image to the right?
Apple, is right! They have done a great job with branding. The definition of brand can be very hard to define. If you ask a group of people to define what brand means, you will get several different answers. Some say it is a promise of product performance, an assurance of quality or service. Others say it’s the perception of value or satisfaction through association with a company or product. Many people hesitate to invest in their branding because they question if it’s really a source of having a competitive advantage? To keep it pretty simple brand is the image or perception people have of your product or company. We know that dealing with branding can get overwhelming so we have listed the different aspects that you should definitely focus on while working on your brand:
by Tim English on December 1, 2011
Once a sales person turns a prospect into a customer there are many directions the relationship can go. It’s important to teach the proper tactics so that each customer has a greater potential of becoming a long term customer. read more…
by Tim English on November 16, 2011
The definition of customer loyalty can vary from company to company. That’s why measuring it can be a bit challenging. Many times companies forget that they need to take a step back and figure out what customer loyalty means. Is it someone who only shops with you for that specific need or is it someone who uses you frequently but may use other vendors if there is a special? Before you try measuring loyalty rates it’s important to figure your definition of what customer loyalty is first. Below are some ideas to help you get started in the right direction: read more…
by Steve Bramble on November 10, 2011
How does your customer view your company? Do you have a distant relationship or are you very close? This can vary depending on the client and the type of business you are dealing with. In economic times like these, it’s very important to make sure that each relationship is very strong, so that you can have security that your customers are going to stay with your company. If you do a little analysis and realize your relationships are not as strong as you would like them to be, below are 3 simple ways to strengthen the relationship and secure their business. read more…
