Corporate Golf Events: The Key To Fundraising

by Rob Trube on May 18, 2012

There are many creative ways to make the most of your charity golf tournament. Player registration fees provide a baseline for obtaining funds; however, the opportunity to raise dollars should not stop there. There are plenty of other opportunities to raise money before, during, and after your event. Below are some creative ideas to help you get started with the fundraising portion of your tournament: read more…

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Taking Your Sales Conversations To The Next Level

by Steve Bramble on May 7, 2012

A trend that I have been noticing with sales people are they are not sharing relevant, new information when talking to their prospects. They are relying heavily on the material provided by the company and not doing anything to set themselves a part from the rest. They are not engaging the prospect or presenting information in a manner that makes them want to know more. Below are some tactics that I have compiled that your sales team can use to take their sales conversations to the next level and get closer to turning a prospect into a customer. read more…

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There is nothing worse than training a group of sales people that look like they are just nodding their heads to everything you say or barley staying awake. You never know what tactics they end up taking with them and implementing. This is why it’s important to have more of an interactive training session. This way your sales people have to pay attention and actively participate. It’s a good thing to put them on the spot and make sure they understand what is being taught to them. Below are some tips for ensuring that your sales team is learning the tactics you teach them and using them out in the field. read more…

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4 Ways to Use Data To Improve Your Business

by Steve Bramble on March 21, 2012

Data can be so overwhelming. It can direct your companies in many ways. One of the first things a company must do is figure out what is essential to making their business successful. Once this is determined, you can figure out how to break your data down, and what information is relevant. Below are 4 ways to handle data so that you can get the most out of your research. read more…

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Build Your Email Lists Using Social Media

by Tim English on March 8, 2012

Facebook and Twitter are great channels that companies can use to reach new audiences and participate in two-way interactions with consumers. The people who are conversing with you on these platforms are obviously showing they are interested in your products and services. This is a very good reason to get their information and add them to your email list. By doing this you can forge deeper relationships with them by offering more personalized and targeted content than you ever could via social media alone. Here are some tips on how you can use your social media platforms to make your email list larger: read more…

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3 Tactics to Improve Your Email Marketing Efforts

by Steve Bramble on March 1, 2012

We all know that 2012 is going to be about quality content. There are so many sources on the web for people to get information from that they are getting overwhelmed and not sure which way to turn. By being their partner/service provider it is your duty to deliver relevant content. This will help build longer relationships and credibility. Below are tactics on how you can improve your company’s email marketing efforts for the year to come. read more…

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How To Provide The Right Marketing Content

by Rob Trube on February 21, 2012

Content is key no matter what marketing materials you are working on. Stuffing websites and posts with key words use to increase your search rankings, but in today’s world that is not going to cut it. Search engines are not only looking for the quantity, but the quality of content. They are seeing if all your links match appropriately and are relevant to the content you are writing. If you haven’t taken a look at your content in a while, I suggest you do so. Below are some tactics on how you can provide the right content to get ranked higher on searches. read more…

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Achieving Your Business Goals for 2012

by Tim English on February 13, 2012

This is the time of year where everyone likes to talk about what they are going to change and how it’s all going to workout. And most of these goals never get met because people only get as far as talking about them. If you are serious about your business goals for 2012, then you need to write them down, create strategies on how you will reach them, and how you will measure your success. Below are some other tactics to help you stay on track and achieve your business goals for 2012. read more…

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Getting The Most From Your Marketing Content

by Steve Bramble on February 6, 2012

Buyers are starting to do research online before making purchasing decisions. Therefore it is important for companies to understand that the content that they put out on the web must create value in order to get noticed and win over the prospect. In many cases, companies already have great content, but they are not using it to their advantage. Below are some tactics to get the most out of your marketing content online.
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5 Tips to Help Improve Your Video Marketing

by Bill English on February 1, 2012

Are you starting to use videos to help market your business, but not sure exactly what to do? Many times companies have great videos, but because they don’t know what to do with the videos they never get the full benefit from having them. Below are 5 very helpful tips to improve your video marketing and ideas on the best ways to get your videos the most exposure. read more…

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